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Established in 1975 and in need of a new lease of life.

Carefully considering it’s almost 40 year heritage, we embarked on a re-launch of the famous restaurant brand. We created a number of variations to the main wordmark and applied it to various different materials to give the identity the feel that it had organically grown and evolved over time.

Full rollout including menu suite, illustrations, interior graphics, way finding graphics, digital support and full on-going marketing collateral design.