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Market leading market researchers.

When this bubbly bunch approached us to look at their branding we knew they’d be up for taking things to a different plane. In a market drowning in run of the mill branding, the Critical guys understood the power of ‘difference’ in aiding cut through and distinction from the crowd.

They allowed us to create an identity and positioning that employed a playful tongue-in-cheek poke of fun towards their processes. A carefully crafted tone of voice, supported by a cheeky illustrative style forms the platform for this successful and time defying look and feel.