Giggling Squid

Giggling Squid

Staggeringly good Thai food

What we did

SAINT was approached by founder Pranee Laurillard and Ops Director Rory Watrobski. They already had an established, successful group of restaurants around the country but were looking to expand the estate. The existing branding read more like an accounting firm than a restaurant, lacking the ingredients and punch found in both the food and the restaurants themselves.

We wanted to create an identity with the same wallop as the incredible flavours of Pranee’s homeland. We hand painted the logo to add soul, and elevated the tone of voice to be more playful, layering in subtle details like the “555” reference, known in Thai to mean “ha ha ha,” a nod to Thailand’s nickname as the Land of Smiles.

The result

A full rebrand and identity system built to support Giggling Squid’s continued expansion across the country.

What we did

Brand Strategy
Brand Identity
Campaign Creative
Art Direction
Illustration
Web Design
Motion Design
Print Design
Interior Art
Animation
Copywriting
Signage

Dancing squid flowers

We illustrated a suite of intricate pointillism artwork featuring dancing “squid flowers,” presented as a fictional botanical system complete with invented Latin names and native flowers from Thailand.

Offset against a punchy, contemporary palette lifted straight from the ingredients of the food.

We don’t just work for you. We work with you.

Talk to us

...a team that are consistently thoughtful, disciplined, and a genuine pleasure
to work with.

I’ve worked with Paul Lynch and the team at SAINT Design Studio over several years and several brands. I go back to them again and again because their ability to define a brand which balances creative clarity with commercial reality is exceptional. They design brand assets that not only look outstanding, but work operationally and emotionally to build a brand story that endures. Not surprising from a team that are consistently thoughtful, disciplined, and a genuine pleasure to work with.
Rory Watrobski, Former COO

Giggling Squid | Hospitality MD | Growth Strategist