Umami


When old friend Rory Watrobski called to say he was working on a new venture and wanted SAINT to inject some personality into it, we couldn’t refuse.

A global kitchen needed some love. With flavours from around the world as the inspiration, we illustrated a suite of kooky characters to tell their story.

A full menu suite identity built around a distinctive illustrated character series, with cover art and interior typography working in deliberate contrast.


Art Direction
Illustration
Print Design
Animation

Slightly grotesque…

oversized, umami tinged tongues come to life within each piece of cover art for the main menu suite. Inside, delicate, minimal typography offsets the full-on cover blasts.

Close-up of a stapled booklet cover illustrated with a woman in a hat holding a wine glass, titled 'Uma...' in white lettering

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