Brasserie Blanc
France is a feeling…
What we did
not a theme.
Don’t recreate it. Evoke it.
SAINT led the rebrand of Brasserie Blanc, the French brasserie brand founded by chef Raymond Blanc in 1996, bringing the soul of France to the high street for its 30th anniversary.
It was time to return to the motherland. Working closely with our long standing friends at BB, we conjured up a plan to bring the soul of France to the high street. We embarked on a trip across France through the seasons, documenting everyday life through an aspirational lens to transport you there in a moment. Wish you were here?
From core brand identity through to subtle guest touch-points and experience, we reimagined what a French brasserie should feel like.
The result
A new identity system rolled out across every Brasserie Blanc site, from logo, tone of voice and image making to a new inspired menu offering, marking the brand’s most significant evolution since it was established in 1996.
What we did
Brand Strategy
Brand Identity
Film & Photography
Campaign Creative
Art Direction
Illustration
Web & Digital
Motion GFX
Print Design
Animation
Copywriting
A dynamic identity with variations on logo expressions and ident badges…
help to evoke a feeling of longevity spanning their 30 years of life. Bold type design leans into the nostalgia of the 60’s and 70’s France.
A powerful rework of the classic breton stripe gives high street stand out
layers of humorous illustration and animation inspired by old French satire cartoons add personality and charm.
