The Spirit of One

Do one good thing…

What we did

An award-winning, ethically-focused distillery that produces premium gin and botanical vodka.

Our long time friends at One Water approached SAINT to help bring their vision of moving into the liquor world to life. They wanted a suite of drinks that would win awards not only for the juice inside the bottle, but for the beauty and craft of the bottle itself, all while being recognised for doing good and staying genuinely sustainable. Not asking much, then.

Known for its signature use of fresh sage, the brand donates 10% of its profits to fund sustainable clean water and hygiene projects globally through The One Foundation. We set about creating a suite of iconic butterfly illustrations that became the backbone of the product suite’s identity, named “Butterfly Effect” directly on the product itself.

The result

A fully bespoke bottle design and brand identity for The Spirit of One, engineered for mass production without losing its handcrafted, delicate details.

What we did

Brand Identity
Campaign Creative
Art Direction
Illustration
Print Design
Packaging
Interior Art
Animation

Wooden bottle cap engraved with a butterfly design, topping a glass bottle labeled Butterfly

Art deco influences…

led the muscular bottle design. We designed the bespoke bottle from the ground up.

A handsome, tall, tapered, elegant form holds a powerful haunch, offset by the delicate femininity of water spouting art deco inspired butterflies. Intricate, textured glass butterfly wings envelop the sides of the bottle, spanning out from the central butterfly shaped label, which houses detailed embossed specialist foil finishing. Completed with a hardwood, laser cut cork stopper.

Glass bottle engineering

We worked closely with a glass manufacturer to understand the fine tolerances of textured glass production, mastering a vintage, tactile design approach while using modern technology to ensure the strength needed for mass production, packing and shipping.

Bottle of One Gin Remarkable Dry Gin Classic beside a glass of gin and tonic with orange twist, garnished with orange slices and sage

Close-up of a One Gin bottle label with teal background, copper foil leaf pattern, and a butterfly illustration, beside textured glass

Sustainability

Always front of mind. With the clean water charity focus in place, we embossed the word WATER into the glass beneath the reverse printed label.

As the packaging itself explains: “After the gin has all gone down, this bottle’s the best carafe in town. Just take off the lovely label and put the bottle on your table.”

Gin bottle label reads: After the gin has all gone down, this bottle's the best carafe in town. Just take off the lovely label and put the bottle on your table

Clear glass bottle with a textured embossed design and copper-colored cap, labeled 'Butterfly Effect' on the neck

Close-up of a bottle neck with wooden cap and 'The Butterfly Effect' label in copper and teal

Three views of One Gin Sage London Dry Gin bottle with leaf and moth motifs, labeled 'This bottle helps change lives,' 45% vol, 70cl

Close-up of a wooden bottle cap with a teal label featuring a gold butterfly emblem

The first incarnation: the butterfly bottle is actually a metamorphosis of the original concept, which used an off the shelf piece of glass.

The original design and artwork held all the early art deco references and intricate detailing of a bygone era, focused on putting the product into the premium drinks space without the initial expense of bespoke glass manufacturing.

Product development inspired design: the original signature sage flavour profile gained kudos from the industry’s top critics and went on to win multiple awards. We were extremely lucky to be involved in the early tasting sessions and can say we had a hand in the product’s flavour development itself.

Close-up of One Gin bottle labels featuring teal and orange patterned design with moth and butterfly illustrations, botanical artwork, and the text Premium Hand-Crafted, 43% Vol, batch 015/248

Vintage print press techniques: we mimicked old print press techniques, plate shift, dot gain, and coupled them with textured, uncoated paper, debossing and hot foil processes to give the packaging a genuinely antique aesthetic.