The Cheese Barge
Cheese board carefully
What we did
SAINT developed the visual and verbal identity for The Cheese Barge, a floating extension of sister site The Cheese Bar in Camden.
We had great fun bringing this project to life on the exotic waterways of Paddington Basin. If indulgent, cheese heavy deliciousness is your thing, then this is your thing.
Our tongue was firmly in our cheeks when we developed a suite of playful, water inspired pattern illustrations, including fun, interacting cheese wedges being fished from the canal.
A tone of voice followed to match, leaning into a very British, pun heavy sense of humour – from “Eat more British Cheese” on the hull to “Cheese board carefully” on the windows of ‘Argie’ the barg(e).
The full visual and verbal identity extended across a menu suite, POS, marketing collateral, hand painted signage and interior embellishments, all supporting a minimal, ethically procured interior aesthetic.
The Result
A floating extension of The Cheese Bar’s identity, distinct enough to feel like its own destination, complete with its own named mascot called Argie.
What we did
Brand Strategy
Brand Identity
Film & Photography
Campaign Creative
Art Direction
Illustration
Motion Design
Print Design
Interior Art
Animation
Copy-writing
Signage
We don’t just work for you. We work with you.
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