Pint Shop
Meat. Bread. Beer.
What we did
Ex Leon crew Richard Holmes and Benny Peverelli came to SAINT with an idea to launch a new pub concept, focused on simple but responsibly sourced, expertly cooked British dishes, paired with a wide, punchy selection of weird and wonderful beers and ales. The original ‘Beer Houses’, or ‘Tom and Jerry Shops’ as they became known, are viewed by many as the birthplace of today’s pub, and formed the basis of our inspiration.
A distinctive brand identity: we created a series of patterns to support the Meat Bread Beer moniker, used to build a sub identity across drinks and product labelling, and etched into the interior cabinetry glasswork within the beautiful Grade II listed building in Cambridge.
The Result
A distinctive, characterful identity built around a cast of original illustrated characters and a genuine pub heritage story.
What we did
Brand Identity
Campaign Creative
Art Direction
Illustration
Web Design
Motion Design
Print Design
Packaging
Interior Art
Copywriting
Signage
A macabre sense of humour…
born from the founders themselves, fuelled our storytelling.
We concocted a suite of short, dark, humorous tales anchored around events, menu dishes, new product offerings and collaborations – including a beer collaboration with craft brewery Marble followed.
We brought them to life through a series of illustrated vintage-style advertisement characters, including Benny the ‘Human Beer Barrel’ and ‘Twitchy Richie’, often depicting the owners and team in a questionable, but always humorous, light.
