Foundry Project
The happiest menu
What we did
SAINT was approached by Marston’s to create a new brand for their Premium Range, built around storytelling to engage guests across multiple touchpoints and scalable for growth across the country.
We wanted a brand full of rich layers of discoverable subplots woven throughout, forming the foundations for growth beyond a single site.
Gus Cormac is an enigmatic inventor of magical, metal made travel contraptions,
Bored of his life in Harrogate, Gus embarks on a voyage of adventures around the country with his chums and contraptions, indulging in lazy, bottomless brunches and late night shenanigans along the way.
The result
A fully realised brand world, from identity and interiors through to menu concept and animation, designed from the outset to scale as a multi-site format for Marston’s.
What we did
Brand Strategy
Brand Identity
Campaign Creative
Art Direction
Illustration
Web & Digital
Motion Design
Print Design
Interior Art
Animation
Copywriting
Signage
Each contraption is individually named and illustrated.
Harrogate was once named the happiest place in the country, and so The Happiest Menu in Harrogate was conceived for him to explore.
We don’t just work for you. We work with you.
Other really nice things
Cocoa Canopy
REAL Hot Chocolate
Branding & identity Product & packaging Illustration Film & photography