Flamboree

Flamboree

A jamboree in your mouth

What we did

Executive chef Neil Witney came to SAINT with a new food concept and no clear route to market. We built the full brand spectrum from naming through to visual and verbal identity, brand into space, and ongoing campaign and promo.

Klaus was a fictional character we created, loosely based on Neil and his adventures discovering exotic flavour combinations around the world.

We wrote a story for each of Neil’s Tarte Flambée “discoveries,” then brought them to life across multiple channels, including product design, interior space and poster art.

The result

A full brand world built around Klaus, spanning naming, identity, interior, campaign and a drinks collaboration with Reunion Ales.

What we did

Brand Identity
Campaign Creative
Art Direction
Illustration
Web Design
Motion Design
Print Design
Interior Art
Animation
Copywriting
Signage

The concept extends into a full menu naming system, including dishes like Vegan Riot, Morning Gloree and Ernie’s Adventure, alongside standalone illustrated story cards such as The Salmon Dance.

Storefront sign reading 'Flammkuchen! Tarte Flambee' mounted on a building exterior
Wall mural of colorful illustrated posters in a restaurant, featuring a stork, hop patterns, roses, and playful text like Beware of the Taliwang, Master Baker, and Hello My Name Is Ernie

Reunion Ales

Working with Reunion, we created a suite of lagers and ales under the Flamboree guise, designed to complement Flamboree’s menu.

Four Reunion beer cans: Wish Me Gluck unfiltered craft lager 4.6%, Pale Ale, Think Tank Session IPA 4.6%, and gluten-free Pale Ale 4.0%, each labeled Coming Together at Flamboree
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