Sushi Dog

Sushi. Eaten like a hot dog!

What we did

When founders Nick Goldstein and Greg Illsen approached SAINT to help take their concept to the next level, we could see the opportunity to have some fun. The idea itself came from a genuine text exchange between the two: “you heard of Australian sushi rolls… like a hotdog?… Sushidog?… let’s do it!”

We spent time with Nick and Greg understanding how they wanted the brand to behave and communicate, getting under the skin of who they were and what they stood for before developing a richer visual and verbal identity, one fit to take them from their first shopping centre kiosk into real bricks and mortar.

A genuine brand story, embodying the honesty of the founders, we leveraged their own language and brought it to life through hand drawn typographic messages turned into graphic art, forming the overarching look and feel for the identity – including the brand’s freshness promise, “Our Pact: No Pre-Packed.”

The result

A full creative platform with a genuine, specific founding story at its core, now carrying Sushidog into its next phase of growth.

What we did

Brand Identity
Film & Photography
Campaign Creative
Art Direction
Illustration
Print Design
Packaging
Interior Art
Animation
Copywriting
Signage

With the story in place we the went on to create signage, space design, packaging, social, campaign, uniforms and more. We also produced their first food films, capturing the art of the Sushidog roll and the bowl builds.