JW Steakhouse
Grosvenor House Hotel
What we did
The mighty dining room of the historic hotel came calling. We dutifully did our service.
We were honoured to be asked by Grosvenor House to complement the 2025 makeover with a complete visual and verbal rebrand of this iconic dining room, now known as JW Steakhouse.
A rich heritage spans back to the 1920s. We instantly fell in love with the tapestry of historic moments connecting the space with our cousins across the pond through the decades. This had to be the foundation for every bone of this brand identity.
Discovering glimpses of these stories is part of the joy of the experience at JW Steakhouse. We have brought them to life at every guest touchpoint, coupled with careful design details that subtly complement the space and environment.
The result
A full visual and verbal identity for one of London’s most storied dining rooms, reopened as JW Steakhouse within the Grosvenor House Hotel.
What we did
Brand Strategy
Brand Identity
Art Direction
Illustration
Web & Digital
Motion Design
Print Design
Packaging
Copywriting
Signage
Hearty prime USDA beef…
classic steakhouse dishes and a legendary, iconic cheesecake, all served with a boastful, shoot the breeze kind of charm. Old Fashioned’s poured over orange peel, twisted tales of bountiful bourbons, five hundred or more, adorning the back bar and waiting to be explored. Join us for a new chapter, where a warm, relaxed welcome awaits at your new “old favourite” place to be.
