Fin and Bone
Butcher and Fishmonger
What we did
SAINT developed the full visual identity for Fin + Bone, a butcher and fishmonger in Fulham, including the naming process for the brand.
Fin & Bone sell beautiful dry aged meat and super fresh fish to the lucky locals of Parson’s Green. The naming process was a genuinely fun one, the pun-tastic radar was on full alert throughout.
The look and feel is contemporary and minimal, with sharp type, a restricted colour palette and a clean, fresh photography aesthetic.
We also advised on the interior decor scheme, making sure the brand layered into the physical space with care. Mercow, our super beast mascot, was then promoted to signage and vehicle livery.
The result
A full brand identity anchored by a distinctive, ownable mascot, extended across packaging, signage and vehicle livery.
What we did
Brand Identity
Art Direction
Illustration
Web Design
Print Design
Packaging
Signage
The Mercow
The mythical Mercow was born, half mermaid, half cow, naturally. We wanted the shop to feel like ‘local London’, with a sprinkling of dark, twisted humour reflecting the personality of owner Alex.
We don’t just work for you. We work with you.
Other really nice things
Giggling Squid
Staggeringly good Thai food
Branding & identity Product & packaging Illustration Web & digital
Cocoa Canopy
REAL Hot Chocolate
Branding & identity Product & packaging Illustration Film & photography
