Emilia’s

Award winning crafted pasta

What we did

SAINT developed the packaging and identity for Emilia’s, an award winning pasta brand made in Gragnano – renowned as the birthplace of dried pasta.

Nestled on the southern slopes of Mount Vesuvius, just north of the Amalfi coast, Gragnano’s pasta making traditions date back to the late 16th century.

We wanted the new product range to reflect the locality, heritage, quality and ethical processes behind the product itself. The packaging needed to feel sustainable, vibrant and youthful, built to appeal to Emilia’s target audience: the next generation of pasta devourers.

The result

Label and Pack Design of the Year (Food) at The Grocer’s 2025 New Product and Packaging Awards, ‘Champion Winner’.

What we did

Art Direction
Illustration
Web Design
Print Design
Packaging

Judges described the end result as looking like something you’d find in a deli, praising its muted tones and typography synonymous with classic Italian style, calling it a “design that delivers a strong quality aesthetic on a sustainable substrate.”

Emilia's Crafted Pasta Casarecce bag, featuring an illustration of a woman in a yellow dress eating pasta in a car
Bag of Emilia's Rigatoni pasta, 500g, Pasta di Gragnano P.G.I., 100% Italian durum wheat semolina, bronze dye extrusion, suitable for vegans

We don’t just work for you. We work with you.

Talk to us

They took the time to understand who we are.

Paul and the team at SAINT have been great partners for Emilia’s during our retail packaging design process. They took the time to understand who we are, not just visually but also culturally and pushed us creatively while always staying true to the brand. They played a big part in working with us to design our award-winning packaging. Happy to recommend them.
Andrew Macleod, Founder
Emilia’s