Mallow
Root to tip
What we did
Seasonal, sustainable food, inspired by cuisines from all over the world.
Sam Anstey and Sarah Wasserman asked SAINT to create a unique visual and verbal identity for Mallow, a 100% plant-based restaurant in the heart of London’s Borough Market, envisioned as the grown up “mother” to Mildred’s, where the same plant based principles could be elevated into a more high brow concept.
A delicate identity, rooted in refined dining. From naming the brand itself to naming each of the rooms within the space, through to traditional sign writing that felt at home in Borough Market, we built the identity from the seed of an idea outward. We developed Mallow’s web and digital presence alongside a bespoke shop, and a strong, own-able illustration and mural style was born to help tell the story.
The result
A full naming and identity system for Mallow, spanning digital, retail, signage and a hand painted mural running through every room of the building.
What we did
Naming
Brand Identity
Art Direction
Illustration
Web & Digital
Print Design
Interior Art
Copywriting
Signage
Distinctive hand painted murals wrap the entire space
Entwining vines weave their way in from the exterior building wrap, through the foyer, into the morning room, up the grand staircase, through the main dining room and into the snug bar.
Along the journey, various root vegetables and flowers can be discovered woven throughout the Mallow ecosystem.
