Chicken Shop
Feel the crunch
What we did
It’s worth every bite.
SAINT has worked with Chicken Shop’s John Nelson and Carl Clarke across a long standing creative relationship, helping to grow the brand from a single London site into a multi-site identity with its own product development pipeline.
Born and “breaded” in London, Chicken Shop set out to make fried chicken like no other. Years of obsessive tasting and testing created what they believe is the best fried chicken on the planet, not a twist on the same old, but with the unmistakable, unique flavour of London.
The result
A core brand identity that’s scaled across multiple sites and into new product development, with a consistent voice across every touchpoint.
What we did
Brand Identity
Film & Photography
Campaign Creative
Art Direction
Illustration
Web Design
Motion Design
Print Design
Packaging
Interior Art
Animation
Copywriting
Signage
It’s a London thing
We wanted their spaces to feel like places Londoners actually wanted to spend time in. To get them there, we built a rich visual identity and campaigns that spoke directly to Londoners, with bite and humour, across every channel and touchpoint.
Sub-brand product campaigns like Bombay Bad Boy, Thai’d Up along with a collaboration with radio station Rinse FM all came to life.
We created murals throughout the sites to embody the tone of voice.
