Hawksmoor

Beef & Liberty

What we did

SAINT has worked with Hawksmoor founders Will Beckett and Huw Gott across a two decade creative relationship, from the brand’s very beginning actually.

It started with a four day recce trip to New York, where something like 38 venues were eaten at or drunk in. No surprise, everyone came back quite unwell. The institution that is now Hawksmoor was conceived from that gluttony.

A British steakhouse and cocktail bar, we set out to create an identity that felt astutely British, a feeling we came to call “eclectic togetherness.”

It needed enough flex to allow growth into different pockets of the country, and eventually overseas, letting each site feel unique and grounded in its own locality while still belonging to one big family.

The result

We’ve supported Hawksmoor from their first flagship location to the current thirteen sites with an international estate spanning London, Dublin, New York, Chicago and Boston.

What we did

Brand Strategy
Brand Identity
Campaign Creative
Art Direction
Illustration
Web & Digital
Print Design
Interior Art
Animation
Copy-writing
Signage

Detail, detail, detail

Every detail had to mean something. It couldn’t be design for design’s sake, it needed a story that could be discovered, talked about and passed on, letting server and guest bond over layers of humorous detail. That thinking runs through interior artwork, menu storytelling, book jackets, and food and drink products.

Eclectic togetherness

Each site carries its own distinct sub-identity, colour palette and illustration style – alongside invented period storytelling such as Whalley’s Temperance Bar and the Eastern States Fat Stock Show – while staying unmistakably Hawksmoor.