Cocoa Canopy
REAL Hot Chocolate
What we did
It’s about time.
SAINT was approached by Preet Grewal (Eat Natural) and Lize to help Cocoa Canopy stand out in a crowded hot chocolate market, elevating packaging to match the quality of the drink itself.
The hot chocolate market is littered with a sea of the same. The Cocoa Canopy team wanted to elevate their packaging into an everyday premium space that complemented their exceptional drinking experience – a product already carrying real credibility, including a Great Taste Award. Challenge fully accepted.
The product itself is unique: real chocolate formed into melting beads (not flakes or powder) that dissolve into a deliciously smooth hot drinking chocolate, across a five flavour range: Rich Dark, Salted Caramel, Smooth Milk, Milk & Dark and Super Dark.
Referencing how other brands such as Oatly and Tony’s have stormed adjacent categories, we felt hot chocolate was ready for the same disruption, and positioned Cocoa Canopy as the go to everyday premium hot chocolate brand. It’s early days, but it’s about time.
The result
An award winning product now matched with packaging built to command the everyday premium space.
What we did
Brand Strategy
Brand Identity
Film & Photography
Campaign Creative
Art Direction
Illustration
Motion Design
Print Design
Interior Art
Animation
Copy-writing
Signage
Standout
We wanted Cocoa Canopy to stand out from the crowd while feeling nostalgic, familiar and playful but in a grown up way.
